dlgdesigns.io

Educating the Consumer:
​User Experience (UX) Research for Targeted Marketing

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NuDay - Integrative Health Solutions

Summary

With my DESIGNATION.IO colleagues, I used agile management to design a full website strategy for an integrative healthcare startup company. Collected data was used to validate our design and content strategy foundation. User and SME Interviews, market research, affinity mapping, user personas, task flows, and site wireframes were steps towards our cohesive, targeted marketing solution. 

Background

NuDay Integrative Health Solutions needed a way to advertise their concierge-style services and explain complex medical treatments in terms that the average individual could easily understand.

Opportunity

We performed UX research to identify the needs and concerns of the target market. Competitive market analysis and industry research allowed me to highlight NuDay's points of distinction within the growing field. Interviews with SMEs and potential customers were crucial to my initial content strategy for the site. UX/UI principles informed our team's design from wireframes to final site mockups.

"She did an amazing job identifying the various user personas and developing a content strategy. Deana did the necessary research to fully understand the subject matter, conducted well thought out interviews and competitive analysis. 
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My hope was that the complexity of the site topic was summarized in way that any consumer could understand the message and peak interest in the topic. She exceeded my expectation for this and showed an admirable level of dedication and passion for the project. 

I'd love to work with Deana again and highly recommend her for any UX/UI design project." 

        - Karly Siedlecki Founder at NuDay Integrative Health Solutions, Inc

Interviews and User Persona Development

Site Wireframes and Content Development

Affinity Mapping Sessions